Just Food - Campaign

Campaign Problem

The Grow Together campaign faced low community garden participation due to its perception as an intimidating, exclusive space lacking fun and clear benefits for newcomers.

Solution

Transformed it into a warm, inclusive hub with the 'Just for Food' stained glass-style campaign. Hand-drawn in Illustrator, it features bright, colourful visuals of diverse people harvesting gardens. Friendly typography and playful motifs to boost sign-ups by sparking creativity and connection.