In my final year of college, I completed a three-month internship with Next Generation Hockey, where I designed social media graphics to promote their upcoming hockey camps. My goal was to create eye-catching, on-brand visuals that would grab attention, clearly communicate key details, and encourage people to visit the website and sign up.

Using their established brand palette, I created a series of graphics that stayed consistent while still making each camp feel unique. I focused on combining bold typography, strong imagery, and clear calls-to-action so the posts were both visually engaging and easy to understand at a glance.

This experience helped me get more comfortable working within brand guidelines while still being creative. It also pushed me to think about how people interact with content on different platforms. Overall, the final designs reflect a balance of creativity and strategy, with the goal of increasing awareness and driving registrations for their programs.

*Did not create logo*